Turning Glass Into a New Vehicle Launch Statement*

WINDOW GRAPHICS · WINDOW FROSTING · CUT VINYL · LARGE FORMAT · INSTALLATION

When Polestar launched the Polestar 3, its Trafford Centre store needed a window presence capable of creating attention and anticipation around the new all-electric SUV.

We produced and installed a bespoke combination of window frosting and promotional vinyl graphics, transforming the store frontage into a clean, high-impact campaign space in one of Manchester’s busiest retail destinations.

For a brand where simplicity and precision are such an important part of the visual identity, there was nowhere for the execution to hide.

Precision From Print to Installation

Clean design only looks clean when every detail is right.

The graphics needed to feel sharp, considered and completely in keeping with the Polestar aesthetic, which meant careful attention to production, alignment, positioning and finish.

From preparing the graphics through to installation on site, every element was considered to create a seamless result across the glazing while giving the Polestar 3 launch maximum visibility to passing shoppers.

More Than a Window

Retail glazing is valuable advertising space.

Used creatively, it can become a large-format canvas that builds intrigue around a new product before customers have even stepped through the door.

A product launch starts long before someone sees the product.

The finished installation gave the Polestar 3 a strong physical presence at the Trafford Centre — combining minimalist design, precision production and expert installation to create a launch treatment worthy of the car waiting behind the glass.

Clean. Precise. Impossible to drive past unnoticed.