Building a Brand That Looks the Part*

RETAIL SIGNAGE · WAYFINDING · BRANDED WORKWEAR · SHOP SIGNAGE · BRAND APPLICATION

Great retail isn’t simply about having the right products.

It’s about creating an experience that gives customers confidence in what they’re buying — and who they’re buying it from.

We worked closely with Jim Kenyon, founder of Forton, to produce a range of exterior signage, retail wayfinding and branded uniforms, helping translate the Forton identity into a professional and cohesive physical environment.

With more than 30 years’ experience in retail and customer service, Jim created Forton after spotting an opportunity to do things differently.

From Frustration to Forton

The idea began in 2020, when Jim set out to buy a new grill.

Plenty of products. Not nearly enough knowledgeable, considered advice.

Forton was created to change that — combining premium products with genuine expertise and a more personal approach to customer service.

And if the proposition was about doing retail better, the physical brand needed to follow suit.

From the signage outside to the uniforms worn by the team, every element needed to feel confident, consistent and considered.

Confidence From the First Impression

Before a customer asks a question, picks up a product or gets some advice, they’ve already started forming an impression.

The signage they see on arrival. The environment they walk into. The people representing the brand.

When the customer experience is built around quality and expertise, the surroundings should reflect it.

Working closely with Jim, we helped create a consistent branded presence that supports Forton’s mission to make choosing the right grill a genuinely enjoyable experience.

Expert advice. Quality products. A brand built to do retail better.